Marcus Parfitt with over 25 years of property experience, is a passionate man who loves people and he also loves his home, Hampstead. These qualities make for a very unusual person in the estate agency arena. For a start his name on the letterhead is not just a company logo - it denotes the person who will actually pick up the phone. This is an example of just one of the many human qualities that have elevated this lone independent agent, firmly into a pivotal position in Hampstead’s property market.
Born and bred a Hotelier’s son in West Sussex, Marcus learned to work with people from his formative years. “I grew up early and always had to be on my best behaviour learning to get along with all sorts of personalities from all over the world,” he explained, “Consequently I love working with people.” His skills were put to good use when he moved from a firm in Sussex to an agency in North West London where he discovered Hampstead and finally felt at home. “It’s the feeling of space - the way you can overlook the whole of London from Parliament Hill,” said Marcus, “You are in the centre of one of the most exciting cities in the world, yet you feel like you are in the country.”
Having settled in Hampstead, Marcus then spent 14 years with a reputable local agency before taking a leap of faith and setting up on his own business as Marcus Parfitt in 2003. This coincided with his first step into fatherhood and a new home in Hampstead Garden Suburb. Daunting though his life may have been at this point Marcus Parfitt succeeded! Another passionate property person, Nick Zelker, recently joined the firm as a senior negotiator after 12 years experience in the local market. Their combined experience, passion and track record in Hampstead, Highgate, Hampstead Garden Suburb, Kenwood and Belsize Park means that they are now exclusively invited into many more homes based purely on recommendations and referrals.
In contrast to the numerous bold estate agency shop fronts in the area Marcus Parfitt is viewed as a discreet, boutique business. His wood panelled office is set behind an inconspicuous door within a charming Georgian house on Church Row. This understated approach is just one of the numerous appeals for many prospective clients.
With the image of a property boutique comes the idea of a ‘bespoke’ service which is exactly what Marcus Parfitt offers. “I will act as your personal home finder if you are unsure of the area I will drive you around pointing out the benefits of certain areas and if you like the look of any particular properties I will contact the owners on your behalf to see if they would consider selling,” said Marcus. “Another thing I provide which I believe is unique in this business is the ‘hand holding’ approach that provides almost 24 hour access to me, personally. Buying or selling a house is a very emotional experience so access to your agent will hopefully put your mind at rest.” This dedication to his work means that his clients have his mobile number and (with all due credit to the patience of his wife), sometimes his home number, both of which they feel comfortable to use - at any time.
On average one in four transactions completed by Marcus Parfitt are acquisitions of property that Marcus has been asked to act for to buy on behalf of one of his clients. The chances are that a high percentage of properties changing hands in the area have been dealt with at one time or another by Marcus. “My clients want to be confident that their agent knows the area, lives in the area and loves the area”
Marcus Parfitt specialises with properties from £2 million upwards. “If we feel the property is unsuitable for our expertise or out of our area we will refer it to one of our many connections.” said Marcus. “Because we dedicate ourselves to each and every property and always apply 100% of our energy to every client, we inevitably get instructed as Sole Agents, because we invest so much in selling each property”.
The areas of focus are in constant demand due to the excellent schools, stunning architecture and the extensive network of travel facilities. Regardless of the world economy and financial gloom homes in the area are in such high demand, they seem to be in their own little micro bubble of a property market here in North London.
“Nick and I are passionate about property and as a result get excited about every instruction! You have got to love what you are selling, it certainly makes the job easier,” said Marcus. “Some agents are just number crunchers and don’t always devote themselves to the individual needs of their clients. Especially now with increased concerns surrounding new legislation effecting the entire buying and selling process, we provide a comprehensive service from start to finish.”
“We are currently dealing with literally hundreds of unencumbered buyers looking for property in the area. It is so frustrating having so many really nice families that we speak to on a daily basis anxious to find a home. It is our mission to find properties to fulfil their dreams,” concluded Marcus. So, anyone looking to buy or sell with a unique agency that has a more personal touch should contact Marcus or Nick on 020 7431 0000.